Most businesses that come to Profitable Marketing are not short on marketing activity. They are short on clarity.

They’re possibly posting on social media, tweaking their website, attending events, running campaigns, networking, running email campaigns, sending lots of proposals or quotes …but they’re not entirely sure what’s working, what isn’t, or what they should be doing instead.

They know that their marketing and sales communications should be performing better. They just don’t know where to start.

The DIAL Diagnostic Analysis is where we start.

It’s a structured, on-site process that delivers you an honest, independent assessment of your business’s marketing and sales strategy, communications, collateral, channels, and how effective they are. It identifies and highlights where you have deficiencies, issues and challenges.

Your analysis will determine how well you’re positioned in your markets against your competitors, it tests the strength of your messaging, your sales strategy, your processes, and focus on the gap between where you are today and where you want to be. The output delivers clear, practical recommendations so that you understand exactly what needs to change and why.

You can choose to act on it yourself. Or you can ask me to help you implement it. Either way, you’ll leave the process knowing more about your business than you did when we started.

A Process Built Around Four Key Principles

1. D — Diagnose & Define Before anything else, I need to understand your business — what you do, who you do it for, and to what end. I spend time on-site with you and your team, speaking with decision makers and, often, members of the wider team who bring a different and equally valuable perspective. I look at how you position yourselves, how you differentiate, and how clearly your market understands why they should choose you.

   I — Information & Insights I examine how you currently target your market — your messaging, your tactics, your channels, and your content. I look at how you attract prospects, how you educate and inform them, and what gives them the confidence to engage with you and ultimately buy. I also look at what happens to the prospects who don’t buy — because that’s where significant opportunity is often hidden.

   A — Analysis & Actions Everything I observe and learn is analysed against what your business is trying to achieve. I assess your onboarding processes for new clients, your retention and nurture strategies for existing ones, and the systems and processes that underpin your sales activity. From this, I build a clear picture of what’s working, what isn’t, and what needs to happen next.

   L — Leverage, Lift and Longevity The recommendations document I produce at the end of the process is a practical, prioritised action plan — not a theoretical report. It identifies where the greatest opportunities for leverage are, what changes will deliver the most meaningful lift, and how to build marketing and sales foundations that deliver results over the long term.

How the Process Works

The DIAL Diagnostic is structured, but deliberately flexible. Every business is different, and the order and emphasis of each stage will adapt to what I find. What stays consistent is the rigour — and the honesty.

I’ll speak with the people who know more about the business than anyone: from the decision makers who set the direction, to the team members who deal with clients and prospects day to day. All perspectives are essential. What a business owner believes the market sees and what the market actually sees are frequently — and revealingly — very different. 

At the end of the process, you receive a recommendations document that is yours to keep and act upon however you choose. There are no strings attached and no obligation to retain Profitable Marketing beyond the diagnostic itself.

It’s 100% guaranteed. You Decide Whether It Was Worth It

The DIAL Diagnostic Analysis is a paid engagement. But there is one important condition: if, at the end of the process, you don’t believe it has been genuinely valuable for your business, I will cancel your invoice. No argument, no negotiation.

You are the judge and jury.

This isn’t a marketing gimmick. It’s a reflection of how seriously I take the quality of my work — and how carefully I select the businesses I work with. I invest significantly in every DIAL engagement. In return, I ask only that you approach the process with openness and a genuine desire to grow.

Is the DIAL Diagnostic Right for You?

The DIAL Diagnostic works best for business owners and senior leaders who:

• Suspect their marketing and sales aren’t performing as well as they should, but aren’t sure exactly why
• Want an independent, experienced outside perspective before committing to a longer engagement
• Are open to honest feedback — including on things that may be uncomfortable to hear
• Are serious about growth and prepared to act on what they learn

It is not the right starting point for businesses looking for a quick fix, a list of tactics, or validation of what they’re already doing. If that’s what you need, I’d rather tell you now than waste both our time.

Find Out Whether the DIAL Diagnostic Is Right for Your Business

The first step is a conversation — straightforward, no obligation. Tell me about your business and what you’re trying to achieve. I’ll give you an honest view on whether the DIAL Diagnostic is right for you — and if it isn’t, I’ll tell you that too.

Book a no obligation conversation

Contact Chris directly: 07769 747525 | cbh@profitable-marketing.co.uk