Sound Familiar?
You know your business is good. You’ve seen it deliver results for clients. But somewhere between what you do and how the market perceives you, something isn’t connecting.
Maybe you’re not getting the enquiries your business deserves. Maybe your competitors — who aren’t as good as you — seem to be winning more business. Or maybe your marketing team is doing plenty of marketing activity but struggling to see a clear return on your investment.
If any of these feel familiar, you’re not alone — and you’re in the right place.
- You need a strategy to outperform your competitors, but don’t know where to start
- What you’re currently doing isn’t generating the results it should
- You have a great product or service, but aren’t getting the returns your business deserves
- You’ve hit a ceiling you can’t seem to break through
- You’ve had outside help before, and it hasn’t worked — and you’re cautious about trying again
- You need the right systems and processes to drive consistent, sustainable growth
An Outside Perspective Changes Everything
The most valuable thing Profitable Marketing brings isn’t a toolkit or a template … it’s clarity.
You can’t see your own business the way your customers do. You’re too close to it, too invested, and too knowledgeable about it. That’s not a weakness, it’s simply the reality of running a business. But it means that the most important question, “Why should someone choose you over your competitors?” is often the hardest one to answer clearly.
That’s where I come in.
My name is Chris Billington Hughes. I’ve spent decades helping ambitious SMEs and owner-managed businesses cut through the noise, sharpen their positioning, and build marketing and sales strategies that actually work. Not theory, practical, commercial thinking that translates directly into growth.
Sometimes, a single conversation is enough to change the direction of a business. Let’s find out what it does for yours.

