Sound Familiar?

You know your business is good. You’ve seen it deliver results for clients. But somewhere between what you do and how the market perceives you, something isn’t connecting.

Maybe you’re not getting the enquiries your business deserves. Maybe your competitors — who aren’t as good as you — seem to be winning more business. Or maybe your marketing team is doing plenty of marketing activity but struggling to see a clear return on your investment.

If any of these feel familiar, you’re not alone — and you’re in the right place.

  • You need a strategy to outperform your competitors, but don’t know where to start
  • What you’re currently doing isn’t generating the results it should
  • You have a great product or service, but aren’t getting the returns your business deserves
  • You’ve hit a ceiling you can’t seem to break through
  • You’ve had outside help before, and it hasn’t worked — and you’re cautious about trying again
  • You need the right systems and processes to drive consistent, sustainable growth

An Outside Perspective Changes Everything

The most valuable thing Profitable Marketing brings isn’t a toolkit or a template … it’s clarity.

You can’t see your own business the way your customers do. You’re too close to it, too invested, and too knowledgeable about it. That’s not a weakness, it’s simply the reality of running a business. But it means that the most important question, “Why should someone choose you over your competitors?” is often the hardest one to answer clearly.

That’s where I come in.

My name is Chris Billington Hughes. I’ve spent decades helping ambitious SMEs and owner-managed businesses cut through the noise, sharpen their positioning, and build marketing and sales strategies that actually work. Not theory, practical, commercial thinking that translates directly into growth.

Sometimes, a single conversation is enough to change the direction of a business. Let’s find out what it does for yours.

Tell Me About Your Business →

“Mission Accomplished”

“Chris worked in a consultancy role for the Fencor Packaging Group between 2012 and 2020 and was instrumental in moving us from a company that undertook very little marketing to becoming a highly recognisable brand within the UK packaging sector.
He has helped us develop a whole range of marketing tools and has been a fountain of knowledge. He also happens to be a very likeable individual with nothing being too much trouble.
Chris’s aim from the outset was to create a marketing strategy that would assist our business development plan and ultimately get us to a point where we would recruit a full time marketing manager internally. This took place in June 2020.
Mission accomplished.”


Chris Hall,
Business Development Director,

Easypack Displays
 

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