As a business owner or Director, you know what it means when somebody says “It’s lonely at the top”. To some it may seem to be a hackneyed phrase, almost an obvious one, but does that make it any less pertinent? In three separate conversations with business owners/Directors recently, in three very different market sectors, […]
This morning, during a breakfast meeting, I was reminded that marketing can mean many different things to different people. In discussion with a local business man, we explored the marketing of a new service offering. It became clear that his approach and mine would differ dramatically, so I told him the following story. I remember […]
Speaking with a potential client I was asked the question “When I invest in your help, how much more will you want me to spend on ‘doing’ my marketing?” It was a great question, because many business people look at marketing and think they have to throw money at it. They don’t. Now, let me […]
Do you? Do you really? I’ve heard it said so often over the years, by big companies, small companies, individuals. “We need to get our name out there more”. Now, I know what they really mean. They mean they need to get in front of more people to let them know who they are and […]
Wastage has always been a pet peeve of mine, it annoys and upsets me, especially when it’s unnecessary. So, it follows that it irks me when I see just how much opportunity and time is wasted in businesses and organisations … let alone money! If you’ve trialled various methods of marketing communications and you have […]