I’m connected on LinkedIn to a businessman called Kevin, and he asked me an interesting question. I’m paraphrasing as I don’t have the exact wording in front of me, Kevin’s question was, “As your emphasis is helping organisations to communicate the value of their products and services, what do you find is the greatest challenge […]
Author Archives: Chris
As a business owner or Director, you know what it means when somebody says “It’s lonely at the top”. To some it may seem to be a hackneyed phrase, almost an obvious one, but does that make it any less pertinent? In three separate conversations with business owners/Directors in three very different market sectors, these […]
During a breakfast meeting, I was reminded that marketing can mean so many different things to different people. In discussion with a local businessman, we explored the marketing of a new service offering. It became clear that his approach and mine would differ dramatically, so I told him the following story. I remember speaking for […]
Speaking with a potential client I was asked the question “When I invest in your help, how much more will you want me to spend on ‘doing’ my marketing?” It was a great question, because many business people look at marketing and think they have to throw money at it. They can, but they don’t […]
Do you? Do you really? I’ve heard it said so often over the years, by big companies, small companies, individuals. “We need to get our name out there more”. Now, I know what they really mean. They mean they need to get in front of more people to let them know who they are and […]
Wastage has always been a pet peeve of mine, it annoys and upsets me, especially when it’s unnecessary. So, it follows that it irks me when I see just how much opportunity and time is wasted in businesses and organisations … let alone money! If you’ve trialled various methods of marketing communications and you have […]